HOTEL CULLERA HOLIDAY

At the Cullera Holiday hotel, we developed a comprehensive project for the interior and exterior renovation of over 20,000m2, intervening in multiple spaces to update its image, enhance the guest experience, and reinforce the identity of the establishment as a reference hotel on the Valencian coast.

The proposal focuses on creating warm, functional, and contemporary environments that engage with the natural surroundings of Cullera. In the lobby and common areas, wood cladding, ambient lighting, and bespoke furniture are incorporated to provide a more welcoming and modern aesthetic. The new layout enhances visual spaciousness and facilitates user circulation between reception, café, and relaxation areas.

In the lounge area, a relaxed and bright space is designed, featuring the soft lines of the furniture, natural textures, and the use of neutral tones, creating a comfort zone intended for unwinding. Additionally, the hotel bathrooms are completely renewed with vertical ceramics, organic mirrors, and treated wood countertops, elevating the aesthetic standard with an elegant and timeless design.

The exterior is transformed into a large leisure and socialisation space alongside the pool. Textile pergolas, terrace areas with contemporary furniture, and the reorganisation of the solarium allow for enjoyment of a fresh and versatile Mediterranean atmosphere throughout the year. The integration of vegetation and technical flooring adds a natural character that unifies the entire ensemble.

Each intervention has been designed with a dual objective: to improve the customer experience and to strengthen the personality of the hotel. The result is a coherent, functional, and visually appealing project that updates the Cullera Holiday without losing its essence, elevating its category through careful and effective design.